Fee schedule
| Item | Amount | Frequency |
|---|---|---|
| Widget license | $10 | Monthly, per tenant |
| Unlock — Verified Interested | $50 | Per lead unlocked |
| Unlock — Verified Unsure | $30 | Per lead unlocked |
| Unlock — Unknown | $20 | Per lead unlocked |
What you are never charged for
- Setup, onboarding, or implementation.
- Captures you do not unlock.
- Traffic, page views, or calculator sessions.
- Additional calculators or additional pages.
- Any percentage of business you close. There is no revenue share and no referral fee — deliberately, for compliance reasons.
Floor cost
A month with zero unlocks costs $10. There is no minimum spend and no unlock quota.
True Vet Value is not affiliated with or endorsed by the U.S. Department of Veterans Affairs.