This section covers the fundamentals: what True Vet Value does, how the embedded calculator behaves on your site, and the short checklist to complete before you paste any code.

If you already have your publishable key and just want the snippet, skip to Install the Widget → Standard HTML Embed.

In this section

• What True Vet Value Does — the model in plain language.
• How the Widget Works — the path a veteran takes from calculator to lead.
• Before You Install — the pre-flight checklist.