Your site. Their numbers. Your lead.
One calculator widget, configured for your book of business. The veteran runs their own VA math on your page, asks for the report, and the verified contact lands in your console. No rates, no quotes, never resold.
<div data-tvv-calc data-key="pk_live_YOUR_KEY_HERE"></div>
<script async src="https://embed.truevetvalue.com/v1/loader.js"></script>
Works on raw HTML, WordPress, Webflow, Squarespace and Wix. Load the script once per page. The key is publishable and only mounts on domains you have authorized.
Install guides for every builderOne widget, configured for your book of business.
Mortgage lenders
Gross-Up and Funding Fee calculatorsThe veteran sees what non-taxable VA income is worth on an application and whether the funding fee applies to them, before the first call.
Financial advisors
COLA and Gross-Up calculatorsRated veterans see how their compensation moves with the cost-of-living adjustment. A planning conversation that starts with their own number.
Insurance agents
COLA today, coverage gap on deckNeeds-math that returns a coverage figure and never a premium. A verified contact who asked the coverage question themselves.
Three moves, then it runs itself.
Drop the embed
One div and one script tag on any page you control. No framework, no build step, no plugin required. The loader is async and never blocks your page.
The veteran runs the numbers
Outputs derive only from inputs the veteran controls. No rates, no APRs, no premium quotes, no recommendation. Every figure carries the estimate disclaimer.
The lead is yours
Contact detail, tier, and the veteran's report land in your console on your tenant, masked until you unlock. We never resell it.
One license. Pay only for the leads you unlock.
Widget license
Keeps your calculator live and capturing. Domain locked key, console access, carrier grade phone verification on every submission. Month to month.
Verified Interested
Reported a service connection, completed the calculator, and downloaded the report we emailed them.
Verified Unsure
Same door, same completed calculator, same verified contact. They have not pulled their report down yet.
Unknown
A self identified veteran who claimed no service connection and came through the guide gate for direction.
Contact is verified on all three tiers. The tier describes which door the veteran came through and what they did next; it is never a quality grade. Leave a lead locked and you pay nothing for it.
Embedding the widget does not change your regulatory posture.
Your data, your leads
Every capture writes to your tenant. True Vet Value never resells, syndicates, or brokers a lead to anyone. There is no second buyer and no mechanism to deliver a lead anywhere else.
No payment tied to settlement
A flat license fee plus per-unlock usage. No referral fee is paid or received, no revenue share on closed business, and no payment is tied to the settlement of any transaction.
Nothing that reads as a term
Calculators display no rates or APRs. Insurance-oriented outputs return a coverage need figure, never a price. Nothing on the widget constitutes an advertised term.
Keys locked to your domains
Publishable keys are safe in public HTML because they only mount on domains you have authorized. Rotate or revoke at any time from the console.
None of this is legal advice. Your own counsel makes the call for your firm.
Put the calculator on your site.
Founding beta partners get onboarding support and lock their pricing for life. Tell us your vertical and the domain it will live on.